Direct marketing and online marketing are some of the main ways small and medium-sized businesses are aiming to increase their sales, according to research by marketing experts.
Borrell Associates found that smaller businesses were planning not only to raise their online budgets, but to spend up to a fifth of their overall advertising budgets on online and digital marketing this year, reported Radio Ink magazine.
The report found that money set aside for advertising overall would be increasing for many of the 2,000 American businesses surveyed, and that online marketing budgets would increase by 29 per cent on average.
Gordon Borrell, who compiled the report, said: "Eighty six per cent of small and medium businesses already have a website, and 'my website' is the number one thing they expect to spend money on this year. Do you realise what that means? The deer pretty much have the guns."
Digital marketing expert Ashley Forrester recently wrote on Go Articles that the medium seemed to be recession-proof, making it an attractive option for businesses with smaller budgets.
The report found that money set aside for advertising overall would be increasing for many of the 2,000 American businesses surveyed, and that online marketing budgets would increase by 29 per cent on average.
Gordon Borrell, who compiled the report, said: "Eighty six per cent of small and medium businesses already have a website, and 'my website' is the number one thing they expect to spend money on this year. Do you realise what that means? The deer pretty much have the guns."
Digital marketing expert Ashley Forrester recently wrote on Go Articles that the medium seemed to be recession-proof, making it an attractive option for businesses with smaller budgets.
Source:equimedia.co.uk
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